The Genius Programme
21 June 2014
Johannesburg, South Africa
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Upcoming Africa Branding Masterclasses

Nairobi, Kenya
Accra, Ghana
Lagos, Nigeria
Windhoek, Namibia
Harare, Zimbabwe
Kigali, Rwanda
Addis Ababa, Ethiopia
Maputo, Mozambique
Gaborone, Botswana
Johannesburg, South Africa
Tunis, Tunisia
London, UK
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It is said that every five years, everything you know is halved. In a rapidly evolving information-driven and borderless age it's becoming even faster. What are you doing to keep up?

Africa Branding Masterclass
Africa is the world’s fastest-growing population, projected to account for more than 40 percent of global population by 2030 (McKinsey), and the youngest with 70% of the population under the age of 30 (United Nations). The African economy is fast outpacing other regions globally with an average growth in excess of 5%, with projected six of the 10 fastest growing economies in the world by 2015(Economist). Consequently, Africa’s wealthy class and high-net-worth individuals (HNWI) are also growing by 9.9%, the second-highest growth rate in the world after North America, and above the global average growth rate of 9.2%, according to the 2012 World Wealth Report by the consulting firm Capgemini. According to McKinsey’s Rise of the African Consumer Report, Africa’s consumer-facing industries are expected to grow by more than $400 billion by 2020.

According to Mickensey, brands play an important role in Africans’ purchase decisions. In North Africa, 72 percent of consumers equate popular brands with quality. In both North and sub-Saharan Africa, brand loyalty averages 58 percent. More >