INTRODUCTION
The Brand Leadership AcademyTM organises events - seminars, workshops, webinars, conferences & expos - to inspire established & rising brand leadership alike, harnessing the know-how of globally respected local & international thought-leaders & practitioners.
UPCOMING EVENTS
Public Sector Excellence Masterclass 2010
with Professor Gerard Hastings
28 October 2010
Radisson Blu Gautrain, Sandton
Public Sector Excellence Awards 2010
28 October 2010
Radisson Blu Gautrain, Sandton
PAST EVENTS
Public Sector Excellence 2009
Social Marketing Guru & International Best-Selling Author, Professor Gerard Hastings, Live & In-Person in South Africa: 28 October 2010
International best-selling author of "Social Marketing: Why should the devil have all the best tunes?,” advisor to the Scottish, UK and European Parliaments and recipient of the Order of the British Empire (OBE), Gerard Hastings is coming to South Africa to lead a 1-day Social Masterclass at the 2nd annual Public Sector ExcellenceTM.
Modern marketing techniques now pervade every aspect of our lives: the government, charities, advocacy groups use it to encourage us to live more healthily, support good causes or be more ecologically sensitive. Does this work and what does it tell us about the relationship between business and civil society? Can the public sector use lessons and techniques devised on Wall Street to further social and health goals?
Professor Hastings’s perspectives in social marketing begin to provide some solutions. He shows how we can borrow the techniques the private sector uses to promote consumption, to encourage more socially desirable behaviours, and use rigorous research to enable regulators to constrain the worst excesses of Wall Street.
In Association With
